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  • Writer's picturedcg

Surprise - Sharing at LinkedIn has almost no reach, liking and commenting is the right way

I came across an interesting article today. Surprisingly, and in my opinion, absolutely against the logic of the network, sharing a post or an article has much lower effect than a plain comment or like.

John Espirian, a LinkedIn Expert says ....."Liking and commenting is much better for LinkedIn engagement

Most people think that using LinkedIn’s Share button is a good way to spread the word about posts they like or find useful.

But LinkedIn shares don’t receive many views.

In fact, sharing a LinkedIn post is about the worst way for you to help it succeed.

A much better approach is to click the Like button and add a meaty comment."

The whole article can be found here.

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